Wednesday, September 2, 2009

Retail Design.

I never thought the day would come, but I'm already a 3rd year student. eeek! That means its time for the Retail Design project. I have been waiting for this project and dreading it all the same. Right now I'm in that "I cant wait to just get started on it" phase. A few weeks from now I'm sure I will be over it, but for now, I am loving what I have so far!

My concept:

The Concept for this retail space is change. Over time we have seen our environment change colors irreversibly from green forests to grey city skylines. Para, meaning “Protector of” and Gaia, being the Greek goddess of Earth, inspired the name for the store. Para Gaia tells the story of Mother Earth’s reclamation. Through texture, form, line and direction, She invades this urban concrete retail space with her shades of green. Using the principles of contrast and dominance to reach out at your heartstrings, motivating even the passer-by to stand up and help her in the fight. 


I will post my inspirations later, as I dont have the PDF file on me now. Cross your fingers for me!

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